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Paid Digital Advertising

Having been responsible for delivering on sales targets for most of my career, I understand the pressure and challenges that come with it. Once I could see the immediate impact paid digital advertising has on sales, there was no turning back and I’ve spent a lot of my time and focus harnessing it throughout my career.

 

I like to think that paid digital advertising is where data and creativity brilliantly meet.  I love being involved in the strategy for creative direction and coming up with ideas and then seeing them play out and be successful within digital advertising. There's a huge opportunity here to break the mould and try new things. Exploration, curiosity and continuous improvement play a big role in this process - and you need to not only feel comfortable with it but enjoy it too!

Paid Digital Advertising

 PAID DIGITAL ADVERTISING 

WHO IS IT FOR:

Your business is a little more established - at least one to two years old - and you have been able to grow it organically with a steady revenue flow in place.  You have a great product, loyal customer base and a healthy conversion rate - as well as beautiful content.  You’ve already cracked the basics and have a good offer in place, and are looking for an extra boost in sales.  

 

WHAT TO EXPECT:

We kick things off with a deep-dive into your business, where we delve into detail across your business goals, marketing initiatives, creative assets and customer needs - to name a few.  This process is very exhaustive, but also critical to the success of your advertising.  I then develop the strategy and launch the ad campaigns. It’s a lot of trial and error and you should expect the first few months to be a huge learning period. Once we crack what works for your individual business needs, I work with you on a retainer basis to continuously manage and optimise your campaigns.

 

MONTHLY RETAINER:

Get in touch to find out more about prices & packages.

WHAT PEOPLE ARE SAYING

“I started working with Caroline in 2018 and was immediately impressed with her work ethic and professionality. Not only that but she has really delivered exceptional results for us. She had a deep understanding of our product and customer and was not only able to establish new product and package ideas but see them through from ideation to execution. I've not met a marketer who can turn their hand to so many disciplines and execute on them so well. But ultimately the results speak for themselves - In the year Caroline started with us we delivered 100% growth yoy, this was due to Carolines online digital strategy and product positioning. I couldn't recommend her services enough.”

- Lily Simpson, Detox Kitchen Founder & CEO

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