Case Studies
THE APPROACH
I worked with Detox Kitchen for four years as a Growth Director / Consultant. I came on board to help increase home delivery sales, and as part of a wider growth strategy, one of the initiatives we launched was paid digital advertising. At the time, paid social advertising was still quite new so I rolled up my sleeves and taught myself how to do it.
We started with very small testing budgets and as we started seeing a return on ad spend, we incrementally increased the budget. It fastly became Detox Kitchen’s strongest acquisition channel and had a huge impact on the growth of their home deliveries business.
The key to the account’s success was the fresh ad content we always created, never stopping trying new things, from animated graphic videos, to lifestyle videos, to animated GIFs - we constantly kept things fresh and never stopped experimenting.
THE RESULTS
100%
YOY increase in
home delivery sales
within the first year of launching paid digital advertising (paid social + paid search), and the momentum only grew
WHAT THEY SAID
“I started working with Caroline in 2018 and was immediately impressed with her work ethic and professionality. Not only that but she has really delivered exceptional results for us. She had a deep understanding of our product and customer and was not only able to establish new product and package ideas but see them through from ideation to execution. I've not met a marketer who can turn their hand to so many disciplines and execute on them so well. But ultimately the results speak for themselves - In the year Caroline started with us we delivered 100% growth yoy, this was due to Carolines online digital strategy and product positioning. I couldn't recommend her services enough. “
- Lily Simpson, Detox Kitchen Founder & CEO
THE APPROACH
Nutritional Healing Foundation has been running for 20 years and was traditionally an in-person course, however the Covid pandemic forced them to pivot and move everything online. Because of this shift they were able to open up their student attendance to a wider demographic.
They approached me to help them with their drive to attract new students to their course. We set up paid social campaigns to drive lead generation and within the first quarter of working together, we successfully increased their leads by 600% and saw a 10x return on investment.
THE RESULTS
Increase In Leads
10x
Return On Investment
WHAT THEY SAID
“We were clueless about online marketing, so we were elated when Caroline agreed to step in and take the lead. She understood our target market perfectly from the start, so her promotional ideas were relevant, dynamic and successful, producing a 10 fold return on our annual advertising spend.
Caroline has helped transform our business and we are delighted to recommend her as a warm, talented professional who is always a joy to work with.”
- Elaine Hegarty, Nutriheal Online Director
